Company Proposal: What is a creative brief? |
Print the creative brief:
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You need to turn in a company proposal before designing your logo.
An introduction to logo design and company branding (from Lynda.com):
An introduction to logo design and company branding (from Lynda.com):
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7 Characteristics of a great brand:
1. Emotional: authentic emotion 2. Entertaining 3. Experiential: some form of unexpected experience 4. Novel: new and different 5. Story based: we understand stories 6. Authentic: to the brand and to the consumer 7. Risky: big ideas are a bit scary |