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Advertising Design

​Company Proposal: What is a creative brief?

​Print the creative brief:

addcompany.docx
File Size: 19 kb
File Type: docx
Download File

Powerpoint on Company Proposal
You need to turn in a company proposal before designing your logo.
An introduction to logo design and company branding (from Lynda.com):

Picture
 7 Characteristics of a great brand:
1.  Emotional:  authentic emotion
​2.  Entertaining
3.  Experiential:  some form of unexpected experience
4.  Novel:  new and different
5.  Story based:  we understand stories
6.  Authentic:  to the brand and to the consumer
​7.  Risky:  big ideas are a bit scary







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  • Home
  • Galleries
  • Creativity Challenges
    • Illustrator Projects
    • Photoshop Projects
    • Character Exercises
    • Brochure/menu Design
    • Templates
    • Infographic
    • AD Design >
      • Promotional Projects
      • Package Design
      • Logo Design
      • Corporate ID
      • Advertising details