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Corporate identity refers to the external “personality” projected by a company. The idea integrates the look and feel of designs and communications, along with the corporation's behavior.
Companies of all sizes invest a great deal of energy in their identities, since the persona of a corporation often influences the way people think about the company. The first aspect of corporate identity has to do with branding. The logo is often the center of branding, since it is an easily recognizable symbol that sets the corporation aside from other companies.
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What goes on each:
What goes on what?
BUSINESS CARD:
Name of person
Contact info (email, phone)
Social media contact
LETTERHEAD:
Name of business
Logo
Contact info (web address, phone…social media)
ENVELOPE:
Name of business
Logo
Return address
BUSINESS CARD:
Name of person
Contact info (email, phone)
Social media contact
LETTERHEAD:
Name of business
Logo
Contact info (web address, phone…social media)
ENVELOPE:
Name of business
Logo
Return address
Letterhead
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Business Card |
Envelope
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